Business

Social media marketers are expected to juggle multiple social profiles. In addition, they are expected to keep these accounts up to date with fresh posts as well as innovative content. It’s tough.

Your social media followers are always hungry for new content. As such, as a social media manager you’re expected to deliver the content that the demand on a consistent basis. Your target market looks to your brand in order to provide quality content. However, it can definitely be challenging to come up with new as well as engaging social media content on a regular basis.

You need to take social media seriously

A total of 78% of companies have teams who are devoted to managing their social media. Five years ago, this was 67%. This shows us that, increasingly, businesses are acknowledging the power of social media in attracting and engaging customers. The bad news is that 83% of customers have stated that they’ve had negative encounters with social media marketing.

As a company owner, it’s evident that making use of social media marketing – to your advantage – is critical. However, you need to know how to maximise the effect of your social media marketing campaigns. You need to know what your social media marketing goals should be as well as how to achieve these.

Brands need to have many social media ideas in reserve

Social media has profoundly altered the manner in which communication functions between companies as well as their customers. This essentially creates a public forum for communication between the business and all of its clients. Communication between businesses as well as their customers is now a two-way street and it’s necessary to keep the flow of communication constant. This requirement necessitates brands keeping ideas for social media posts in reserve as this enables customers to engage with their favourite brands in entirely new manners.

The term ‘social media engagement’ refers to a measurement of how efficiently a business is establishing interactions with its customers by using social media. Social media engagement can be measured in a number of ways:

• Likes,
• Mentions,
• Shares,
• Views,
• Comments, and
• Subscriptions.

Social media engagement correlates with the number of people who are creating a relationship with the brand. Strategies in the social media realm reflect the truth that customers must promote to customers where they are. According to statistics 30% of all time spent online is now allotted to social media communication. The average individual spends just under two hours per day on social media. Thus, social media engagement is essential in order to make sure that your brand is capturing enough attention.

Create a Series

If you want to make your social feed having the feeling of an event as opposed to a laundry list of random posts start a series where you have the chance to interact with your fans as well as followers on a regular basis.

Communicating with followers using Twitter is painless because it only requires a branded hashtag in order to get started. By scheduling these sessions regularly, followers can have their voices heard while they also engage with your brand.

Asking for your followers’ opinions shows that you care about them and this also assist you with tapping into your audience’s pains as well as concerns. If you’re struggling with “showing up” on the social feeds of your followers, a regular series is a good starting point.

Run a Contest or Giveaway

Individuals are unable to resist the power of the word “free.” This means that running the sporadic contest is one of the most social media ideas that has the most impact when it comes to potential engagement from followers.

The stats prove it: 91% of Instagram posts that have more than 1 000 likes or comments are related to a contest. Meanwhile, accounts which run contests regularly are noted to grow 70% faster as opposed to those which don’t.

Social media marketing can be extremely valuable in your overall digital marketing campaigns. In addition, it can make a big difference in lead generation, brand awareness as well as sales. Keep these thoughts in mind when you’re planning your next campaign!

A clean and organized office can help you become more productive. The mess in your workplace can make you feel stressed, thus also affecting your overall work. If you find your office space messy, it’s time for a much-needed decluttering. Here are some tips on how to do that.

Start with one area

It can be overwhelming to start with the decluttering process. However, you don’t have to do everything in one day. What’s important is that you begin cleaning up and continue until you complete the work. Focus on one area first, especially since you have other tasks that you need to do in the workplace. For example, you may start with cleaning and organizing your filing cabinets, then move to the things on top of your desk or the desk cabinets.

Determine which items you no longer use

Get boxes where you can put things that you will use and things that you need to dispose of. Once you sort things out in which box they belong, it will be easier for you to decide where to place items that you still use. For the things that you no longer use, you can either give them to others that may find them useful or throw them in the trash.

Add more storage

If you need a lot of things at work, having plenty of room will help keep your space clean and organized. Find ways you can add more storage. For example, you can have floating cabinets installed as they will maximize your space, and at the same time, they will give you more area for storage.

Buy organizers

After sorting out your things, it’s the best time to buy organizers like bins and baskets. It will be easier to keep things in place if you have them. If you purchase organizers before sorting your items, you may end up buying more or fewer than what you need. Both can be a hassle, so it’s best to do it after sorting your stuff. Aside from keeping items in place, organizing your things will also make it easier for you to find them.

Put things back in their place

Once you are done cleaning and organizing your space, you must develop good habits to keep it that way. For example, ensure that you put things back where they belong to keep your space clutter-free.

Save digital copies of files

Papers and documents can take up much space on your desk and filing cabinet. Keep digital copies of records by saving them on your computer instead of printing. Of course, there will be documents that you may need to print, but if it’s not required, then it’s best to minimize it.

Make it a habit to clean up your space every day to avoid trash from building up or having your things all over the place again. For the things that you need to dispose of after decluttering, you may get help from professional Omaha junk haulers for the pickup and disposal. They can also haul all other office items that you need to throw out like old furniture or equipment.

Image: https://pixabay.com/photos/office-sitting-room-executive-730681/

 

In an ideal world, every crowdfunding campaign turns into a success. Unfortunately, that’s not always realistic. Crowdfunding Rescue LLC can help in a lot of ways to save your crowdfunding campaigns though, especially when following a few fundamental steps designed specifically for success.

 

How can the steps be used in any type of business out there? The tips might be somewhat generic, but they can be altered enough for any type of idea.

Share the story the right way

Everyone likes a story in a crowdfunding campaign. In a lot of ways, crowdfunding is about cheering on the underdog trying to reach new heights. The more relatable a person can be, the better off their chances of finding backers.

Tell the story in multiple forms. Use video for a short and effective message to potential backers. Go into more detail by writing a story as well. Be confident, but also show vulnerabilities and reasons why crowdfunding is needed to make it a reality.

It doesn’t cost much money at all to tell a story effectively. Some backers are turned off by storytelling that seems a little too professionally done. This gives off a very corporate feeling, would you a lot of people are opposed to. Here is how you properly raise money and awareness online while being authentic.

Show creativity with rewards

It’s not required to offer rewards to all backers, but it certainly makes a lot of sense. For starters, these are the people who are showing trust in an idea. Why don’t they deserve something for giving up their money so early?

A good reward can also be great marketing as well. Think beyond just the product itself. It can be something tangible, or recognition that so many backers will appreciate.

Be realistic with funding goals

A lot of people come into a crowdfunding campaign with unrealistic expectations. If it’s a small business idea with low overhead, there’s no reason to dream about thousands and thousands of dollars. Not only is it unrealistic, but it’s not needed to have success.

Setting realistic goals make it more attainable, and keeps everything on a budget. If a campaign exceeds expectations, that’s totally fine. Just don’t expect it to go viral and be amazing, because that’s the exception more than the rule.

Be open to change

This is probably the toughest thing to keep in mind when launching a new crowdfunding campaign. No matter how much a person feels like they have everything figured out, that might not exactly be the case. There is some quality feedback that backers and potential backers can provide.

Don’t be afraid to make changes after the fact. It might turn out for the better. Don’t do anything too drastic without thinking about it first, but at least be open to changes. People who are completely resistant to change often find themselves struggling if even the slightest thing goes wrong. Don’t be that person that has a pretty good idea, but is afraid to make it a great idea because they didn’t think of it first.

 

You can’t start an online business and hope that things will end your way. You have to compete with other companies and stay relevant. You’re trying to target a group of people who are already loyal to a brand. It’s a tough competition, and it takes time before you make a mark.

It doesn’t mean though that you can’t compete with them. It’s still possible for you to succeed against your competitors.

Create a brand

The moment you enter the market, you need to have a brand. You already know that there are other companies with the same products or services offered. You can tell your audience that you’re a cheaper alternative to what they have. You can also inform them that what you offer is of better quality. Without a clear brand, you won’t even get noticed.

Focus on advertising

You have to work harder in advertising your brand. You’re still introducing your business to a lot of people, and it takes time to gain people’s interest. You have to maximize the availability of traditional advertising platforms like flyers and billboards. Your online marketing game should also be on point. You can even hire a local SEO Miami firm if you want help in this endeavor. You need a firm that already knows the strategies to help boost your popularity.

Don’t try to take clients away from others

Just because you’re trying to be competitive doesn’t mean your goal is to take existing clients from other companies. You can still find potential customers who are yet to choose a brand. You can start to target them. If in the process, you convince those who already chose other brands, it’s a bonus.

Never play dirty

You can’t allow fierce competition to make you do terrible things against other brands. It doesn’t matter if they start competing with you in a negative way first. You can’t go down that path since it will adversely affect your brand in the end. You need a reputation management expert, but the goal is to clear any dirt thrown against you. If you want to boost your company, you need to focus on your good qualities. People don’t need to see you fight publicly to feel convinced that you’re a better choice for them.

Be patient

It’s never easy to compete online, especially if you’re against huge brands. You need to stay patient and wait until you see the results you expect. You can’t expect that other companies will see you as a threat. Unless you reach an unparalleled level of popularity, your competitors will surely ignore you.

By working hard and proving that you have quality products, you can see positive changes. You will reach a level of success and even become the leader in that niche. If you can’t get there soon, it’s okay. People will eventually notice what you offer and patronize your brand.

Image: https://unsplash.com/photos/21GWwco-JBQ

 

Small business owners can find it very overwhelming to get the funding needed to make things work. When just starting out, money can be hard to come by since most businesses are not going to be profitable.

In order to get funding, there are a bunch of different avenues to go down. Radium2 Capital offers a unique opportunity for small business owners to get money quickly without having to go through a typical loan process. Is it worth pursuing in the end? When money is needed, it is an excellent opportunity to get everything set up just right without going into debt.

What type of businesses can benefit from Radium2 Capital?

The company, which can be considered a small business itself, really focuses on helping small businesses grow as quickly as possible. Instead of locking people into unfavorable loans, the company comes up with unique funding methods that can be paid back on a person’s own time.

Funding starts at around $5000, but business owners can get up to $1 million of funding if approved. The best part is, the money arrives in just a matter of days, providing one of the quickest solutions available.

What types of funding opportunities are available?

The two main funding options for people from Radium2 Capital are merchant account based advances and revenue based advances. Depending on a business’s unique situation, one might be better than the other. Both are very quick methods to get funding, and customer service representatives will always provide assistance for those people trying to determine the best fit.

Are there any hidden fees or potential to be ripped off?

Radium2 Capital understands that business owners are always going to be on high alert for the potential to be ripped off or scammed. That is why Radium2 Capital is very upfront with all fees, and they are fully accredited with an A+ rating from the Better Business Bureau.

There are a number of reviews online from customers as well. The company strives to be a very open book with everything that they provide, and every client has full access to customer service representatives at any time if they have questions.

What is the best way to get started with Radium2 Capital?

Most people who are interested in using Radium2 Capital will visit the website and get started with a few simple questions. An initial consultation will be set up after the application is received.

If approved, the process to get money will be pretty straightforward. All repayment options can be set up automatically, or payments can be made through a number of other methods. There are always opportunities to tweak things as well. For example, some business owners might decide to take out more money, or possibly pay off things a little bit more quickly if enough money is available.

For more information on how Radium2 Capital can help any type of business, feel free to visit their official website.

To read more on topics like this, check out the business category.

If you want your business to have long-term success, as well as the best possible performance, you will need to plan strategically. With a business plan in place, you will be able to have more control over your team and the direction that you are leading them. With a goal-oriented mindset, you will have an advantage over other businesses that have not developed a strategic plan.

What Is Your Vision?

What is your vision for your career and the future of the company? This does not need to be known by customers or employees, but you should know this, to map out your goals more effectively.

What Is Your Company’s Vision and Mission Statement?

These should be communicated to customers and employees, and definable in under a hundred words. Remember, a vision statement is not a mission statement.

A vision statement describes where the company aspires to be upon achieving its mission. It is intended to describe where the company wants a community, or the world, to be because of the company’s services.

A mission statement is an action-oriented vision statement, communicating the purpose a company serves to its audience. That often includes a general description of the company, its function, and its objectives. Ultimately, a mission statement is used to explain the “what,” “who,” and “why” of a company.

What Are Your Short-Term Goals?

Short-term goals are extremely important and should be realistic. What do you want in the next two years? If it is realistic, you will short-term goals can then easily inform your long-term goals. Short term goals are also great for keeping your business on track and celebrating the small successes that ate just as important as the larger ones.

What Is Your Action Plan?

You will need to have a solid foundation of an action plan, but you must also be able to adapt if circumstances change.

What Strategies Will You Be Using?

Strategies will help you attain your short-term goal logically and practically, while also ensuring you have a healthy work-life balance by laying out your goals in time-effective manners. For example, if your short-term goal is to build an app, the strategies you use may be:

• Researching vendors such as the App Store or Google Play
• Creating your development plan
• Finding out the prices other app developers are using
• Creating a sales plan and marketing budget

How Are You Going to Use Strategic Communication?

Any business will have meetings, but meetings can eat into your time where it is needed in other places. This means that strategic communication is needed to allow everyone to instantly know what they are doing and when so that they can work as effectively as possible to improve the business’ position. Communications should also be goal oriented.

Communication is strategic when it is completely consistent with your mission, vision, values and enhances the company’s strategic positioning compared to competitors.

How Often Will You Review?

To avoid going in the wrong direction for too long, you need to review your goals regularly. Monthly or even weekly check-ins can help with adaptability. However, if you are too frequently doing this, it can also make your business lack direction. For that reason, it is important to find a healthy balance.

Is Your Business Adaptable New?

The business market will change as you are trying to implement your product or service and growing as a company. There will be challenges, but also opportunities. If your business plan is too rigid, you will not be able to avoid the pitfalls or benefit from opportunities. Brief weekly reviews can help to identify potential changes or challenges.

Do You Have A Strategic Planning Team?

It may be tempting to try and take complete control of your business, but a strategic planning team can help you along the way. A strategic planning team will be able to help you with your company’s vision, as well as how adaptable your strategy is. Start by building your team with top tier management staff and employees and expand from there.