Whether your blog is your entire business or just a facet of your business, if you want to experience any kind of growth in this area, you’ve got to learn how to market your blog and use your blog as a marketing tool for the rest of your business.
To help you see how this can be done, here are three ways you can make your blogs more of a marketing tool.
Blog With A Plan
The very first thing you’ll need to have in order for your blogs to be beneficial for your business is to blog with a plan. Without a plan, both from a creation standpoint and a marketing standpoint, you can’t hope to have your blogs work to accomplish any of your goals.
To help you in blogging with a plan, you’ll need to consider what type of content you want to include in your blog. Then, you can plan out when you’ll write what content and how you’ll incorporate things like products, sales, holidays, and more into your content marketing ideas. Additionally, you’ll also need to plan how often you’ll be blogging and what you plan to do as far as promoting your blog posts. Without having all of these things planned and prepared for, things are bound to fall through the cracks.
Spend More Time On Your Headline And Images
It’s not only the written body content of your blogs that you need to be worried about. In fact, it’s been suggested that people spend about 80 percent on their time working on the headline and the last 20 percent on the actual body content.
While this might seem like a lot to you, the idea behind it is that no one is going to want to click through to your blog if your headline doesn’t entice them onwards. And along the same line of this, you’re also going to need to spend time finding or creating beautiful images to accompany your content, since the visual aspect of blogs can have a big impact on your readers and visitors.
Write Content With SEO In Mind
As you craft the actual content for your blogs, one thing you’ll want to keep in mind is that you should be writing with SEO in mind. When you’re able to do this, your content will automatically become more of a marketing tool, as it will cast your blog in a positive light online and help people more easily find you. So make sure you’re doing things like using the right keywords, doing solid internal linking, compressing your images, and posting with a mobile-friendly theme.
If you’re wanting your blog to work a little harder for you, consider using the tips mentioned above to help you make some changes that will have your blog being more of a marketing tool.