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Archives for November 2020

What Are Mutual Funds? A Guide For New Investors

By Thomas on November 20, 2020

Mutual fund investments have taken a special place in investors hearts, especially those who are new to the investing world. This is because mutual funds are an excellent and convenient way of investing your money. These investment vehicles have proved time and again that they have the potential to generate significantly higher returns. This article serves as a mutual fund investment guide for all investors – new and old. Let’s start with the basics.

What are mutual funds?

A mutual fund is an investment vehicle where an AMC (asset management company) pools the capital of several investors. The pooled money is further invested in different securities such as stocks, bonds, money market instruments, etc. A fund manager professionally manages the fund and invests it in a myriad of investment options according to your financial portfolio. These fund managers are mutual fund experts that hold an in-depth understanding and knowledge of the volatile markets. In return, the fund houses charge a minimal expense ratio i.e., the annual maintenance fee to manage your mutual fund investments.

How to invest in mutual funds in a way that it best suits your financial needs?

Following are some of the points to be considered before you decide to invest in mutual funds online:

  1. Investment goals
    Before deciding to invest, you need to evaluate your financial goals, risk appetite, and the investment tenure for which you desire to stay invested. An investment objective aids in determining the macro-level assortment of mutual fund schemes. Your investment tenure has the potential to have a contributory impact on your investment decisions.
  2. Performance of the mutual fund scheme against a benchmark
    A benchmark index is a standard against which the performance and stock allocation of a particular mutual fund scheme is compared. It guides the investment philosophy of the scheme. Hence, the asset allocation of a benchmark index must match with the investment objective of the mutual fund.
  3. Consistent returns
    An ideal mutual fund is the one that harvests, desirable, consistent, and significantly high returns over a period and not just whirlwind gains. It must be able to offer decent and consistent returns in both bullish and bearish markets.
  4. Expense ratios
    An expense ratio is an important factor to consider as they have the potential to take away a considerable chunk of your earnings. A reasonable expense ratio is anywhere between 0.5 – 1.5%. Anything above 1.5% is usually considered as a high expense ratio. As a thumb rule of investing in mutual funds, the higher the asset under management (AUM), the lower will be the expense ratio, and higher will be the take home earnings.
  5. Fund manager’s experience and expertise
    A fund manager plays a vital role in the performance of your mutual fund scheme. Although investing in mutual funds is a process-oriented approach, the fund manager has the final say. As a result, their view counts and experience should be accounted as well.

With different types of mutual funds available to individuals, you must remember that no single scheme or a set of schemes is suitable for everyone. So invest in mutual funds that best complement your portfolio. Happy investing!

 

Digital Marketing Tips For Small Business

By Thomas on November 16, 2020

Whether or not your small business is digitally based or brick-and-mortar, digital marketing is crucial. The speedy development and growing dependency on technology has made digital marketing arguably the most effective way to spread the word about your business.

It’s more important than ever before to refine your operation’s approach to digital marketing. Make the most of a grand opportunity, and check out a few helpful digital marketing tips for your business today.

Optimize the design of your business website

Your business website is one of your most useful tools in digital marketing, but you have to be mindful of how you formulate your design. Not only do you have to hold the attention of web users, you also have to champion the search engines to be seen in the first place.

Be meticulous about your design, and the response will be your reward. For instance, keyword usage is paramount in placement in the SERPs (search engine results pages). This digital gun store sells AR-15 rifles, and there’s no way to mistake the purpose of their pages.

Google has some useful tools

Google has lots of free tools for business owners to refine their digital presence. Google Analytics will help you see what’s working and what’s not.

A Google My Business listing will boost your local marketing efforts, and there are many other digital tools to explore. Don’t pass on Google’s offer to make your digital marketing efforts more productive.

Build a blog with SEO in mind

Search engine optimization is vital to your visibility online. Take the time to research the ins and outs of SEO, so you can build digital content that indexes well when users search terms that are relevant to your business.

Start your efforts by making certain that all of your content is formatted to perform well for mobile users online. Mobile optimization should be a standard for your online presence.

Social media marketing is essential

Your social media approach should also be a calculated action. Do the research necessary to nail down your target audience, and then work to find out which social media platform best suits that target audience.

Learn what it takes to create a busy social media presence. Start by making regular posts on your profiles. Be present, and answer followers when they make comments on your pages. An active social media presence is a growing social media presence.

Leverage your email mailing list

Use your website and your social media pages to present users interest in your business with an opportunity to opt-in to your email mailing list. Use your email mailing list to build a lasting rapport with consumers, and work to personalize your email correspondence as much as possible.

 

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I’m Thomas Stevens, a financial advisor who has a love for SEO. Anything numbers related excited me, so I started blogging about finances and budgeting. I also help others blog about finance – it’s always good to have a niche! Read More…

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I’m Thomas Stevens, a financial advisor who has a love for SEO.

Anything numbers related excited me, so I started blogging about finances and budgeting. I also help others blog about finance – it’s always good to have a niche!

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