Business

Whether or not your small business is digitally based or brick-and-mortar, digital marketing is crucial. The speedy development and growing dependency on technology has made digital marketing arguably the most effective way to spread the word about your business.

It’s more important than ever before to refine your operation’s approach to digital marketing. Make the most of a grand opportunity, and check out a few helpful digital marketing tips for your business today.

Optimize the design of your business website

Your business website is one of your most useful tools in digital marketing, but you have to be mindful of how you formulate your design. Not only do you have to hold the attention of web users, you also have to champion the search engines to be seen in the first place.

Be meticulous about your design, and the response will be your reward. For instance, keyword usage is paramount in placement in the SERPs (search engine results pages). This digital gun store sells AR-15 rifles, and there’s no way to mistake the purpose of their pages.

Google has some useful tools

Google has lots of free tools for business owners to refine their digital presence. Google Analytics will help you see what’s working and what’s not.

A Google My Business listing will boost your local marketing efforts, and there are many other digital tools to explore. Don’t pass on Google’s offer to make your digital marketing efforts more productive.

Build a blog with SEO in mind

Search engine optimization is vital to your visibility online. Take the time to research the ins and outs of SEO, so you can build digital content that indexes well when users search terms that are relevant to your business.

Start your efforts by making certain that all of your content is formatted to perform well for mobile users online. Mobile optimization should be a standard for your online presence.

Social media marketing is essential

Your social media approach should also be a calculated action. Do the research necessary to nail down your target audience, and then work to find out which social media platform best suits that target audience.

Learn what it takes to create a busy social media presence. Start by making regular posts on your profiles. Be present, and answer followers when they make comments on your pages. An active social media presence is a growing social media presence.

Leverage your email mailing list

Use your website and your social media pages to present users interest in your business with an opportunity to opt-in to your email mailing list. Use your email mailing list to build a lasting rapport with consumers, and work to personalize your email correspondence as much as possible.

 

Whether you’re seriously contemplating resigning from your current job or looking for ways to earn extra income, you enjoy a higher level of freedom and flexibility as a professional when you opt for self-employment than if you were working for a company.

One major advantage that comes with being self-employed is that you can create and grow your own opportunities. Sounds like an enticing prospect? Let’s look at the top five online jobs you can explore when you take the leap from 9-5 to self-employment.

1. Life Coach or Mentor

You are your own boss as a life coach. You can provide people with practical business coaching in your area of specialisation.

You may also choose to mentor professionals and organisations on how to maximise available resources best to create outstanding values that can help get them ahead in their market or niche industries.

But it’s important you have achieved considerable success in your field before being a guide and mentor to other people. Your records of achievement will attract young professionals. Work teams and organisations seek you out for business or professional training.

2. Blogging

Gone are the days when blogs are basically about telling your life stories to random people on the web. Now, you can make a good living quitting your day job to become a full-time blogger. You just have to find and concentrate on a niche that comes naturally to you and you find fun writing on – from food to parenting, home decor to technology, sports to music etc.

Once your target audiences are able to connect with your blog content and general style and gain wide traffic, you’re likely to start earning lots of money as a blogger from targeted advertisements.

3. Freelancing

As a freelancer, you can select jobs that suit your skills and schedules best. This means you pick only those jobs that interest you and you’re comfortable with. If you’re a great writer or graphic artist, for example, you can just register or log in to a freelancing site and find jobs that match your skills online. It is important that you first get all the basics on how to start working freelance.

However, note that building a great profile and trust with clients don’t come overnight. You need to work hard at consistently delivering quality jobs and on time too. You may even need to start with low hourly rates and scale up gradually as you expand your profile and gain wider experience and clientele.

4. Digital Marketing

If you’ve got a background in digital marketing, then you should seriously consider venturing into Search Engine Optimisation (SEO) when you decide to go solo.

Businesses are constantly in need of SEO experts to help them increase web presence in today’s digitally driven world. The Bureau of Labor Statistics pegs the average pay for a digital marketer at $132,000 per annum.

In addition to helping businesses set up and implement effective SEO strategies, as an SEO specialist, you can also help them market their business on social media (social media marketing).

5. Online Surveys and Product Research

Online surveys and product research is one of the easiest ways to make money fast today. While payments by survey companies and sites vary, the fact is you earn money by simply answering a few questions, surfing the web or some other requested online activities.

You can find and complete different surveys all through the day from your computer, phone or other connected digital mobile device and get rewarded for sharing your opinions.

Conclusion

There are several ways you can be self-employed. The chance to earn from the web could just be what you need to work for yourself.

Whether you want to devote just a part of your weekdays or weekends to it as a side gig to earn extra savings or you want to become a fully engaged, work-from-home professional, you’ll find that online jobs give you that level of freedom and flexibility that traditional workers cannot experience.

Every small business owner or entrepreneur knows how vital it is to spend their money wisely. Especially when it’s such a fine line between having enough money to keep everything moving and running into the red, knowing how to prioritize your money is key. So when you know that you need to devote some money to marketing but you don’t have much to go around, prioritization is going to be your lifeline.

To help you in figuring all of this out for your organization, here are three tips for prioritizing your marketing budget when funds are limited.

Work From Your Goals

When trying to prioritize how to spend your money on marketing, the best way to get your head around things and figure out where your money will have the biggest impact for you is to really nail down what your goals are for your marketing in general.

According to Brian Morris, a contributor to Business2Community.com, businesses like law firms might want to attract new clients. For other businesses, getting repeat business or making more sales could be the goal of their marketing. But until you’re able to clearly understand and define what you want your marketing efforts to achieve, you can’t hope to be able to prioritize where you’re putting your money in order to most effectively reach your goals.

Learn How To Best Run Campaigns

Just throwing your money into the category of marketing won’t do you a lot of good, especially if you don’t have a lot of money to go around. In this situation, you’ll want to be very strategic about where you’re putting your money and what’s going to give you the best return on your investment.

To help you with this, Keith Bendes, a contributor to Forbes Communications Council, advises that you allocate your marketing money to whatever is going to give you the biggest impact. Usually, this will mean putting your money only into one channel for any given campaign. So whatever area or platform you think will most resonate with your target audience for that specific campaign is where you should be putting your funds.

Invest Time Rather Than Money

When money is low, there are still ways that you can get your marketing going by investing your time rather than your dollars.

One great way to do this, according to Helen Pollit, a contributor to Search Engine Journal, is to get creative with your online marketing. While you may know the best practices for things like SEO, nitpicking all the little technicalities may not be the best use of your time. Instead, do what you can to set yourself apart from your competitors and make a splash with your audience.

If your marketing budget is small, consider using the tips mentioned above to learn how to prioritize your efforts and investment.

Reviews are a critical assessment of works or businesses. They are essential for the success of every business as it doesn’t only give the business credibility, but also go a long way to influence the consumers decisions about the company. The active collection of reviews from consumers will also go a long way in making your satisfied consumers turn to your brand ambassadors without you even trying. US Reviews, for instance, deal with not just reviews but also experiences, opinions, and ratings both from the consumers and also for the consumers. They focus on companies that offer different services ranging from repairs, technical, communications, and so on. The following are the benefits you stand to gain through the collection of reviews from consumers:

• Reviews Influence Potential Consumers’ Decision

Active collection of reviews go a long way in influencing potential consumers decision to buy things or engage your services. Review collection is a perfect marketing strategy. It is an ideal strategy because it is a way for you to get more customers without intentionally going out to look for them yourself.

• Credibility

The collection of consumers reviews will also help you to save face and, in turn, make you credible enough to increase sales.

• Feedbacks Keep You on the Alert

Consumers feedback will not only build trust, and for a good relationship, they will also help to keep you on your toes. Being alert means that after you must have actively collected reviews from consumers, you tend to be on alert and try to take steps on working on the areas that you are still lagging.

• Boosts Trust in Your Services

When potential consumers read the reviews written about your products from other consumers, they tend to trust your services as much as they trust personal recommendations from their friends.

• Fosters Producer-Consumer Interaction

Your active collection of reviews from consumers will go a long way to help you move closer with your consumers enough to understand their needs and provide adequately.

• Helps you Measure Consumer Satisfaction

Through consumers reviews, you will have the opportunity to measure the satisfaction rate of your consumers. Measuring the satisfaction rate will, in turn, help you in knowing the methods to keep using and those you need to change for the realization of optimal satisfaction. Another benefit this will bring is the increase in sales as a happy customer will keep patronizing you.

• They Serve as a Source for Information to Other Consumers

Through reviews, consumers come to realize that they are not alone in the journey of this purchase. They each read about other people’s thoughts on a particular service you render. It may, in turn, boost the level of trust they will have in your products or services.

Conclusion

It is a good thing that you now understand the importance of the active collection of reviews from consumers. However, it is equally crucial that you know the benefits attached to making the most of the feedback gathered from the consumers.

When it comes to spending, it is vital to keep track of what you spend both as an individual and as an organization. Tracking your spending as an individual might be easier since you are majorly responsible for most of the spending. However, when it comes to organizational spending, it might be a bit more difficult. Different people are heading different departments who have to make expenses for their department. Even in the case of small businesses, your one or two other staff might sometimes have to run expenses when you are not around. Keeping tab of them could be very difficult and disastrous. Here are some of the best ways to keep track of your business spending.

Expenses could be submitted ahead of time
It is often best to have a system where every department submits the expenses they hope to make in advance for approval before they are implementing it. This is why budgeting is very important even at national levels. Towards the end of every month or year, every department should submit expected expenses for the next month or year. This would be properly vetted by the accounts department and subsequently forwarded to the MD or CEO, who would finally approve the amount that was approved to be disbursed to the different departments.

All records of expenses should be kept
There can sometimes be changes in the spending of the department. They could sometimes not end up buying some particular products or they could buy at a lower or higher price. Based on this, it is still important for every department to properly fill out every single expense they make. Once this is done, it would be possible to reconcile how much was approved for the department and how much was spent. If there are excesses, it would be expected that the excesses be returned to the organization.

Emphasize on receipts
Encourage the collection of receipts for every single expense made where possible. Every expense listed should be followed by a receipt number and photocopies of the receipts added when the reports are being submitted, with the option that the original could be requested where necessary. This would help to ensure that figures are not inflated. You could occasionally visit the stores or call numbers on the receipts to confirm the purchase and the cost of the products.

Being mindful of what you want to buy
If you run a small business, it is important to always be mindful of what you want to buy. Do not go into impulse buying as you might end up buying a lot of things that your organization does not need. The implication is that when there are actual needs, it might be difficult meeting up with them.

Balancing quality and price
When buying items as an organization, you do not always have to go for premium-priced items except your organization can comfortably afford it and your clientele is dependent on such types of item. Otherwise, you should concentrate more on balancing quality and price when you are buying items. High prices do not often automatically mean higher quality. Sometimes, it might just be a matter of the brand name.

Using apps to keep tracks of purchases
You could introduce the use of apps such as Pleo to further help with keeping track of your business spending. The apps go a long way to help you create a soft copy that could be backed up and retrieved more easily even years later.

 

How motivated are your employees? Do you know that employees can make or break a business? Successful businesses direct lots of resources towards making sure that their employees are motivated. As a small or large business looking for success, you should also invest in employee motivation. Here is why employee motivation is crucial for any business.

• Enhances the commitment of employees

Challenges are common in business and only companies that can find solutions to them survive. Committed employees are not only more productive but also more creative in finding solutions for the challenges your business is likely to face. Motivating your employees enhances their work commitment. This way, you will not only be more productive but also gain an edge over your competition by finding solutions to any issues faster.

• Heightened employee satisfaction

Generally, employees work better and are more productive when they are happy and satisfied with their work. Motivating your employees makes them feel part of the company as it cares about their wellbeing. This creates a positive attitude among employees, and this is good for your success.

• Better efficiency among employees

Inefficiencies can eat into a company’s potential and lead to its downfall. Keeping this in mind, you should motivate your employees to better their efficiency. Motivation creates a supportive work environment, which makes it easier for employees to collaborate on projects. Additionally, they can share ideas and tasks much more easily, leading to no time waste.

As it’s clear from the points mentioned above, the most significant benefit of employee motivation is increased productivity. Better productivity means that you are more efficient as a company. This improved efficiency creates room for growth.

Tips to increase your employee motivation

Now that you understand the benefits of employee motivation, you must be curious about how you can improve it in your organization. You want to see its benefits in your company, don’t you? It’s actually less challenging than you imagine. Here are some tips for you:

• Promote open communication

Sometimes, the brilliant ideas come from the most unexpected of people. Brilliant ideas are not just the million-dollar ones but also those that make the business just a little better in one way or another. Opening the communication channel in your business will make even the lowest-ranking employees feel like part of it. Each employee will know that they can give out their suggestion to the management freely.

• Value every contribution

It’s not just about the management listening to the suggestions of employees but also valuing them. Valuing the opinion doesn’t mean that you have to implement it. You can appreciate the idea by rewarding the employee for thinking outside the box. The reward can be as unsophisticated as recognition or a thank-you card. This creates confidence in employees and motivates them to work.

• Provide advanced training

Providing your employees with advanced training will motivate them. Investing in your employees’ training works as a goodwill sign. It shows your employees that beside them working for your company; they also benefit by becoming better at their craft; thus, they feel motivated.

If you are looking for personalized thank-you cards to reward your employees with, check out Mixbook. They boast of an easy-to-use website, exemplary customer service, and convenience. Besides their business offerings, they also have social categories like holiday cards and photo wedding invitations.