Although the internet is full of methods on how to build a big subscribers list, the toughest part follows after you’ve managed to do that. Effective advertising through newsletters is tough to do, and most of the businesses selling products or services online don’t manage to do it on a constant basis.
Since email marketing conversion puts so many issues, in this article, we’ll try to help you with three effective ways to increase the conversion rate when promoting to your email subscribers list.
The majority of the people read the emails you send, but still, just a few go to your website or landing page? You should develop a Call-to-Action (CTA) strategy.
In order to make it work, your message must be clear as water and encourage the reader to make the next step: “Grab X Now,” “Activate your X-day free trial today!,” ”Start Your Journey Toward X,” are just three good examples on how you can persuade a higher number of people to check what you offer.
You could also make a lot of testing, by designing several options for CTA and then see which one of them works best for you.
Segment your list
Sending the same newsletters for your entire audience might not produce satisfying results since different people must be treated differently. It is up to you to make sure that you collect more data about each person right when he decides to subscribe to your email list.
Segmentation plays a major key since it allows you to interact with different types of people (based on gender, age, location, etc.) and thus you can create personalized offers for each one of them or each group of subscribers. Not all your subscribers will buy all of your products, so the trick here is to figure out what are the best products or services for each particular segment and then design personalized newsletters, with highly effective Call-to-Action phrases.
Sell to people who had already bought from you
Pause for a second and think about this for a moment. What’s the most likely scenario?
- Selling to someone who had already bought from you in the past;
- Or selling to someone who hadn’t yet.
As you can already guess, the first scenario seems to be the most likely one. Since you’ve managed to convince someone to buy from you in the past, that means what you are doing relates to him/her in a meaningful way. As part of the segmentation process we’ve mentioned above, you should also create a separate list with the customers you had in the past, and promote products relevant to them which they haven’t bought previously. This kind of an advertising process is very meticulous, and companies like ClickBank.com or Clicksdealer.com have managed to succeed because they’ve understood that from an early phase, and made the right adjustments.
Designing email advertising campaigns with products or services that complement the ones you’ve already sold is another effective strategy to increase your sales via email.