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3 Simple Tips to Edit and Improve Photos for Blog Content

By Thomas on March 21, 2019

Adding photos to your blogs posts can make a world of difference. Not only can they help you to show your readers what you’re writing about, but they can help to break up the text and make it look much more palatable.

If you want the photos that you publish in your blog content to really have a big impact however they need to look good. That is where a few simple tips to edit and improve your photos can really help:

  • Crop the photos using the rule of thirds

By cropping your photo you can remove any parts that may be unwanted or that could distract viewers. Instead, you can make sure the focus is squarely on the subject and the other important elements that are in it.

One of the most useful techniques to use when cropping your photos is the rule of thirds. It requires you position the subject and other elements by aligning them along the gridlines and at the intersection points of a 3×3 grid. In doing the composition of your photo will be more balanced.

Keep in mind the dimensions that you want to display the photo in when you crop it as well – and make sure you don’t crop too much that it affects its quality.

  • Straighten photos that are tilted

Unless for a specific reason, you should always straighten photos that are tilted. It will make them look more balanced and stable, whereas tilted photos will look a bit off.

The easiest way to straighten photos is to use the horizon or some other strong horizontal line as a visual guide – and rotate it accordingly. It is best to straighten the photo before you crop it, as you’ll need to crop it later to even out the edges anyway.

  • Make the colors pop and look more vivid

People tend to be drawn to vivid colors that seem to pop in photos. To make the colors in your photos more vivid you need only increase the saturation.

To be honest it is best to first fix any issues with the exposure, white balance, and color balance before adjusting the saturation. On top of that you should take care not to increase it too much, as that will not look appealing either.

It can take a bit of trial and error to get the colors just right, and you should periodically compare your edited photo against the original to see the changes more clearly.

Learning how to edit pictures can be tricky, but the methods listed above are easy enough. If you use them as a starting point, you should be able to improve the photos that you publish on your blog significantly.

After that you can look into other ways to edit and improve them further if you want to. Make no mistake there are lots of options that are open to you – if you’re willing to invest the time to try them out.

How to Effectively Convert Your Email Subscribers List

By Thomas on February 12, 2019

Although the internet is full of methods on how to build a big subscribers list, the toughest part follows after you’ve managed to do that. Effective advertising through newsletters is tough to do, and most of the businesses selling products or services online don’t manage to do it on a constant basis.

Since email marketing conversion puts so many issues, in this article, we’ll try to help you with three effective ways to increase the conversion rate when promoting to your email subscribers list.

Use CTA

The majority of the people read the emails you send, but still, just a few go to your website or landing page? You should develop a Call-to-Action (CTA) strategy.

In order to make it work, your message must be clear as water and encourage the reader to make the next step: “Grab X Now,” “Activate your X-day free trial today!,” ”Start Your Journey Toward X,” are just three good examples on how you can persuade a higher number of people to check what you offer.

You could also make a lot of testing, by designing several options for CTA and then see which one of them works best for you.

Segment your list

Sending the same newsletters for your entire audience might not produce satisfying results since different people must be treated differently. It is up to you to make sure that you collect more data about each person right when he decides to subscribe to your email list.

Segmentation plays a major key since it allows you to interact with different types of people (based on gender, age, location, etc.) and thus you can create personalized offers for each one of them or each group of subscribers. Not all your subscribers will buy all of your products, so the trick here is to figure out what are the best products or services for each particular segment and then design personalized newsletters, with highly effective Call-to-Action phrases.

Sell to people who had already bought from you

Pause for a second and think about this for a moment. What’s the most likely scenario?

  • Selling to someone who had already bought from you in the past;
  • Or selling to someone who hadn’t yet.

As you can already guess, the first scenario seems to be the most likely one. Since you’ve managed to convince someone to buy from you in the past, that means what you are doing relates to him/her in a meaningful way. As part of the segmentation process we’ve mentioned above, you should also create a separate list with the customers you had in the past, and promote products relevant to them which they haven’t bought previously. This kind of an advertising process is very meticulous, and companies like ClickBank.com or Clicksdealer.com have managed to succeed because they’ve understood that from an early phase, and made the right adjustments.

Designing email advertising campaigns with products or services that complement the ones you’ve already sold is another effective strategy to increase your sales via email.

3 Effective Strategies for Generating More Leads from Your Blog

By Thomas on December 22, 2018

Blogging has been popular among businesses for a while now, and for good reason.

When done correctly, a blog can serve as much more than just a way to publish news releases – it can help to educate your readers, showcase your expertise, and answer the most common questions that your audience might have.

In fact, your blog can even become your most powerful lead generation tool, if you know how to use it correctly.

But how can you generate leads with your blog?

Well, there are a few ways how you can use your blog for attracting prospective customers, but here are some of the most important strategies that you should implement if you want to turn your blog readers into leads that are eager to buy from you.

Optimize Blog Content for SEO   

Developing quality content for your blog is hard work, so you need to make sure that those efforts don’t go to waste and that you’re rewarded with high search engine rankings.

Luckily, you can use in-depth and informative content to target profitable keywords and increase your blog’s traffic, bringing you a ton of leads who are already interested in what you have to offer.

But in order to reap the huge benefits that ranking high on the SERPs can offer, you need to make your content stand out from the crowd of articles covering a similar topic. That means you can’t just churn out mediocre articles on multiple keywords and expect them to automatically appear at the top of the results.

Search engines have learned to recognize quality content using advanced algorithms, so methods that try to cheat the system by stuffing keywords are doomed to fail.

Instead, your best bet for achieving sustainable results is to simply do your best and create content that’s informative and covers the subject better than other articles that are available.

The good news is, if you do take the time to create quality posts, you will not only be ranked higher on Google but will also have a much better chance of getting people to actually read your articles, which should be the end goal anyway.

Beyond just making sure your articles are useful, you should also make it easy for the search engine bots to understand it – that means having a clear structure, marking all the headings, and adding meta descriptions.

Luckily, you can use one of the best free WordPress plugins that help to optimize your posts and ensure that they are SEO-friendly, so you don’t need to be an SEO guru to be able to figure out all the technical details.

One of the most popular options is the SEO plugin by Yoast, which helps to optimize titles, meta tags, meta descriptions, as well as social sharing info on each post, helping you to streamline the process and do it more quickly.  

Have Clear CTAs in Your Blog

Even though people come to your blog to read useful information, if you don’t tell them what to do next, they will simply leave your site after reading the article, and you’ll lose a potential customer forever.

That’s why you need to make sure that you always provide clear next steps for your readers in the form of a call-to-action, or CTA.

Most of the readers on your blog are on a journey towards solving their problem, so you need to act as their guide and make sure that there’s always something they can click, subscribe to, or buy, depending on where they are.

What’s more, your CTAs must be compelling and make a strong argument for why they should take action because otherwise, it will be hard to compete with all of the distractions that are always present online.

But how exactly do CTAs look like?

Well, there are a number of ways that you can display CTAs on your blog, including banners, buttons, links, or lines of text that are anchored to link to another page or a landing page.

You need to ensure that these buttons and links are placed in convenient places on your pages so that clicking on them isn’t a disruption, but instead the next logical step.

However, one thing to consider is that you don’t want to overdo the process – if you flood each blog post with too many CTAs, they will become a distraction and may cause a significant part of your audience to leave your site before even finishing the read.

Instead, try to figure out the best spots for inserting links that help to enhance the article or build on it, serving as a helpful suggestion instead of a sales-y pitch.

Create Shareworthy Content

Even though SEO can be a powerful lead generation strategy for your blog, it usually takes time to start bringing results.

That’s where social media can be so helpful – if your content is useful, chances are that people are going to share it on their feeds, which can help attract hundreds or even thousands of visitors to your site in a matter of hours.

However, just as with SEO, if you want to achieve good results, you need to put in the work.

The content that gets shared on social media the most is usually very helpful, informative, and actionable. In fact, 94% of social media users carefully consider how the information that they share will be useful to others, so if your content doesn’t serve that purpose, you can’t expect anyone to share it so that you get a bump in traffic.

As we already discussed before, the key to success is making your content better than what others are creating, but with social media, there are other elements in play as well.

Usually, content that receives the most shares provides a hot and different take or perspective, shedding new light on a subject and promoting a discussion among people interested in the topic.

That’s why your best bet is to use your own expertise in your field and try to add value to the conversations that are already happening.

To get started, you could talk to your customers and figure out what some of the most pressing issues and problems they’re facing. Analyze the most common questions that they’re asking and try to pinpoint the areas that are causing the most confusion.

Then, use your expertise to provide a new take on the issue and offer helpful solutions to the problem, or at least outline steps that could be taken.

But don’t just make it an opinion piece – cite studies, other sources, and try to make your blog post the most in-depth article on the subject online.

You should also make it easy to read – split up your content into different segments, use smaller paragraphs, and make sure to include plenty of media such as images and videos. You can find high-quality royalty-free images that can be relevant to your topic and help make the article more pleasant to read.

Finally, make sure that if the reader wants to share your article, the process is as simple as possible – include social media sharing buttons on all your posts and also share the blog posts on your own social media pages as well.

Whole Life Insurance vs. Term Life Insurance

By Thomas on June 13, 2018

Determining whether to purchase a life insurance policy can be complicated, and the issue becomes even more confusing as you consider personal factors (such as family make-up and budget) and the different types of life insurance (whole life and term life.) As you assess your needs, you may wonder whether you need the coverage, which type is best for your situation, and how much insurance to get. Before starting, it’s important to understand the differences between and the pros and cons of both whole and term life insurance.

Whole Life Insurance

A whole life insurance policy provides protection for the rest of your life, as long as you’re still paying the premiums. If the policy is still effective when you die, your beneficiaries will receive a sum. This type of insurance is often chosen as an investment of the cash value. These plans usually consist of a death benefit, premium, cash value, and dividends. Most people consider buying whole life insurance when they want to provide money for funeral expenses, leave an inheritance, or save their family from estate taxes.

The Pros

  •          Coverage lasts until the age of 100 instead of 80 which is when term insurance expires.
  •          Your heirs won’t have to pay estate taxes or will have a reduced amount of taxes.
  •          Your loved ones can receive a tax-free payout at your death.
  •          As long as you pay premiums, their amount is fixed, and the death benefit is guaranteed.
  •          The policies build cash value and may be counted as an investment after other options have been maxed out.

The Cons

  •          The primary purpose of whole life insurance is not as an investment, so your returns are sure to be conservative.
  •          This type of life insurance tends to be most expensive.
  •          You may end up paying for coverage you never really need.
  •          The money in your policy doesn’t really belong to you; if you borrow from the policy, the withdrawal is treated like any other loan.

Term Life Insurance

The purpose of term life insurance is to give your family or beneficiaries a temporary financial resource if you pass away. This type of coverage offers a death benefit but doesn’t carry any cash value. The policies usually span a set amount of time, such as three or thirty years. The premium is affected by the age and health of the policyholder.

The Pros

  •          Term life insurance is very affordable, sometimes no more than a dollar or two a day.
  •          The coverage is easy to understand and rarely include an exam plan.
  •          This type of insurance can be converted to a whole life or universal life plan.
  •          Many add-ons are available for customized plans.

The Cons

  •          These Columbus life insurance policies will expire when their terms are up. The annual renewable term is much more expensive, and the cost continues to increase at that point.
  •          There’s no savings or investment option with this type of policy.

How to Choose

The best way to determine which type of Columbus life insurance is best for you and your loved ones is to talk over the options with an agent. Some customers begin with coverage they can afford and adapt their policies to meet changing needs. Which type of insurance coverage sounds best for your situation?

What Should You Know About Choosing A Profitable Blog Niche?

By Thomas on March 27, 2018

It’s 2018 and blogging is no longer an obscure idea. There are a lot of people who make their living from blogging and do quite well at it. At the same time, there are many more people who don’t do well at it. One of the biggest things that set successful bloggers apart from the ones who are unsuccessful is the niche they choose.

Choosing a niche is more important than ever before since competition is so high. If you don’t choose the right niche, one of two major things can happen.

First, you might choose something where there’s too much competition, and you stand no chance of differentiating yourself. Your topic might be so broad that you feel like you’re trying to target everyone, and in reality getting no one to come to your site.

The other problem is when you choose something so specific that no one is even looking for what you’re blogging on.

You have to get somewhere in the middle in most cases, and the following are some specific tips that can help you choose a profitable niche for your blog.

Start Doing Some General Searches

A lot of experts will tell you to base your blog on your passion, and that’s good advice because it’s much easier to dedicate time to something you love. At the same time, you have to make sure passion lines up with what other people are interested in as well. You also have to make sure that there is a demand for what you’re passionate about. If you’re passionate about finances and making money, you might want to do some searches and see what more specific questions people are asking about in these areas.

For example, you might see a lot of questions like “what are penny stocks” or “how should I invest $1,000.” These are great search questions that can really give you a strong direction to head in when you’re choosing a blogging niche.

Rethink Finding a Niche

When you think about finding a niche in the traditional sense, it can limit your blogging, and you may not end up coming up with a strong concept.

Sometimes, it can be better to reframe your entire niche search as looking for ways to solve a problem. Ultimately you’re identifying a problem that you think enough readers will have to help you build a successful blog.

Your blog solves their problem and fills a need. It can grow from that problem over time, but this gives you a good starting point. A lot of blogs start out being based on an extremely specific topic. Over time, they grow and evolve, and their audience expands, so they’re not stuck on just that topic, but it gave them a place to start.

Think About Creating Your Audience First

If you’re feeling stuck or like you have nowhere to start with your niche search, think about an audience first. Create a very specific audience you’d like to connect with and cater your content toward. Create a persona for that audience.

Who are they, what do they like to do, what are their interests, their jobs, their ages, and so on.

Consider Profitability

If you’re building a blog as a business, profitability has to be a top priority. If you choose a niche that you’re super passionate about, but it’s not likely to be profitable, you’re building a hobby and not a business.

Think about how easy it will be to attract advertisers, and do affiliate marketing through the niche you’re considering.

Look around and see if other people blogging in your niche are making money. Is the competition too high or too low? Those are good indicators of profitability as well. There should be some level of competition present. Otherwise, there’s probably a reason for that. However, if there’s too much saturation, you’re probably not going to be able to be profitable because it’ll feel like you’re lost in a sea of other people blogging on the same topic.

Finally, you’re going to have to think about how much content can be created based on the niche you’re going with. You need to be able to solve a problem in a way that’s unique to you, but it also needs to be able to serve as a foundation to drive tons of content. Without quality content, your blog is worthless.

If you’re choosing something so narrowly focused that there’s no way to build the content out beyond the specific concept, you may have to go back to the drawing board.

 

How To Become A Professional Finance Blogger

By Thomas on December 7, 2017

How To Become A Professional Finance Blogger

Have you been interested in the work done in providing information around finance? For many in this field setting up a blog has been a process of trial and error. But if you want to know how to become a finance blogger then follow a few simple steps to increase your chances for success. You will have your blog up and running more quickly and you can then focus on building your online financial reputation.

Start a blog
You will need to have a blog to be able to have your work published and your blog should look good, be well set out, and show you as the provider of information. There are courses available online to help you with this.

Identify your audience
There is a very large range of content that could be considered to be finance related. You will need to select part of that to be able to write effectively. Within the market, there are many different groups who are looking for information. Choose a group who you believe you are easily able to relate to. This will make it easier to write informative articles for them. It is important to write to suit the audience you want to reach.

Focus on what they need to know
By focusing your work you will ensure that it is valuable and relevant to your readers. You should try to understand what are the areas of interest of your audience and what is likely to appeal to them. Do some exploring online to see what articles are already popular in your niche.

Use catchy headlines
It is important to grab the attention of your readers. You need to give them a reason to want to read your articles. They will be seeing other information online so you will have to try to make your writing stand out. Your target audience will need to feel that you are giving something they can use.

Give them an incentive
You want your readers to sign up for your blog so that they will receive articles and updates when you add more information. You want them to visit your site regularly and then they may also visit other links that you have provided. By giving them a gift as part of the signing up process you provide them with a valid reason to associate with you and further reinforce the value you are able to provide them with your blog.

Post regularly
You must be prepared to write regularly. This must be also counterbalanced by only providing information that is going to be relevant and of interest to your target group of readers. Preparing well-researched articles, and making them readable and easy to understand will help. But you will need to post regularly to maintain the interest in your blog and also enhance your reputation as a financial blogger.

Use your keywords
You need to consider how you would like to make the content on your blog most likely to help improve its Google ranking. If you use search engine optimization techniques you will be able to boost your ranking. Choosing and using suitable keywords is an important part of this process. You can seek assistance from specialists or there is a range of courses and tools available online to help you.

Learn about advertising and revenue
Using your blog to create advertising revenue is a simple process. There are various ways that you can do this from simple advertising that is placed on your blog to more focused affiliate marketing and targeted product promotion. It is important not to distract your readers from your content by ensuring products are related to your information.

You should be looking to develop your reputation as a respected source of accurate and valuable information. Treat your blog as a business and work on it regularly. You will see it grow and your readership with develop. Not only do you get to enjoy exploring more about the financial world and informing others, you are able to bring in some additional revenue for your blogging efforts.

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I’m Thomas Stevens, a financial advisor who has a love for SEO. Anything numbers related excited me, so I started blogging about finances and budgeting. I also help others blog about finance – it’s always good to have a niche! Read More…

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I’m Thomas Stevens, a financial advisor who has a love for SEO.

Anything numbers related excited me, so I started blogging about finances and budgeting. I also help others blog about finance – it’s always good to have a niche!

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