Thomas

Social media marketers are expected to juggle multiple social profiles. In addition, they are expected to keep these accounts up to date with fresh posts as well as innovative content. It’s tough.

Your social media followers are always hungry for new content. As such, as a social media manager you’re expected to deliver the content that the demand on a consistent basis. Your target market looks to your brand in order to provide quality content. However, it can definitely be challenging to come up with new as well as engaging social media content on a regular basis.

You need to take social media seriously

A total of 78% of companies have teams who are devoted to managing their social media. Five years ago, this was 67%. This shows us that, increasingly, businesses are acknowledging the power of social media in attracting and engaging customers. The bad news is that 83% of customers have stated that they’ve had negative encounters with social media marketing.

As a company owner, it’s evident that making use of social media marketing – to your advantage – is critical. However, you need to know how to maximise the effect of your social media marketing campaigns. You need to know what your social media marketing goals should be as well as how to achieve these.

Brands need to have many social media ideas in reserve

Social media has profoundly altered the manner in which communication functions between companies as well as their customers. This essentially creates a public forum for communication between the business and all of its clients. Communication between businesses as well as their customers is now a two-way street and it’s necessary to keep the flow of communication constant. This requirement necessitates brands keeping ideas for social media posts in reserve as this enables customers to engage with their favourite brands in entirely new manners.

The term ‘social media engagement’ refers to a measurement of how efficiently a business is establishing interactions with its customers by using social media. Social media engagement can be measured in a number of ways:

• Likes,
• Mentions,
• Shares,
• Views,
• Comments, and
• Subscriptions.

Social media engagement correlates with the number of people who are creating a relationship with the brand. Strategies in the social media realm reflect the truth that customers must promote to customers where they are. According to statistics 30% of all time spent online is now allotted to social media communication. The average individual spends just under two hours per day on social media. Thus, social media engagement is essential in order to make sure that your brand is capturing enough attention.

Create a Series

If you want to make your social feed having the feeling of an event as opposed to a laundry list of random posts start a series where you have the chance to interact with your fans as well as followers on a regular basis.

Communicating with followers using Twitter is painless because it only requires a branded hashtag in order to get started. By scheduling these sessions regularly, followers can have their voices heard while they also engage with your brand.

Asking for your followers’ opinions shows that you care about them and this also assist you with tapping into your audience’s pains as well as concerns. If you’re struggling with “showing up” on the social feeds of your followers, a regular series is a good starting point.

Run a Contest or Giveaway

Individuals are unable to resist the power of the word “free.” This means that running the sporadic contest is one of the most social media ideas that has the most impact when it comes to potential engagement from followers.

The stats prove it: 91% of Instagram posts that have more than 1 000 likes or comments are related to a contest. Meanwhile, accounts which run contests regularly are noted to grow 70% faster as opposed to those which don’t.

Social media marketing can be extremely valuable in your overall digital marketing campaigns. In addition, it can make a big difference in lead generation, brand awareness as well as sales. Keep these thoughts in mind when you’re planning your next campaign!

A clean and organized office can help you become more productive. The mess in your workplace can make you feel stressed, thus also affecting your overall work. If you find your office space messy, it’s time for a much-needed decluttering. Here are some tips on how to do that.

Start with one area

It can be overwhelming to start with the decluttering process. However, you don’t have to do everything in one day. What’s important is that you begin cleaning up and continue until you complete the work. Focus on one area first, especially since you have other tasks that you need to do in the workplace. For example, you may start with cleaning and organizing your filing cabinets, then move to the things on top of your desk or the desk cabinets.

Determine which items you no longer use

Get boxes where you can put things that you will use and things that you need to dispose of. Once you sort things out in which box they belong, it will be easier for you to decide where to place items that you still use. For the things that you no longer use, you can either give them to others that may find them useful or throw them in the trash.

Add more storage

If you need a lot of things at work, having plenty of room will help keep your space clean and organized. Find ways you can add more storage. For example, you can have floating cabinets installed as they will maximize your space, and at the same time, they will give you more area for storage.

Buy organizers

After sorting out your things, it’s the best time to buy organizers like bins and baskets. It will be easier to keep things in place if you have them. If you purchase organizers before sorting your items, you may end up buying more or fewer than what you need. Both can be a hassle, so it’s best to do it after sorting your stuff. Aside from keeping items in place, organizing your things will also make it easier for you to find them.

Put things back in their place

Once you are done cleaning and organizing your space, you must develop good habits to keep it that way. For example, ensure that you put things back where they belong to keep your space clutter-free.

Save digital copies of files

Papers and documents can take up much space on your desk and filing cabinet. Keep digital copies of records by saving them on your computer instead of printing. Of course, there will be documents that you may need to print, but if it’s not required, then it’s best to minimize it.

Make it a habit to clean up your space every day to avoid trash from building up or having your things all over the place again. For the things that you need to dispose of after decluttering, you may get help from professional Omaha junk haulers for the pickup and disposal. They can also haul all other office items that you need to throw out like old furniture or equipment.

Image: https://pixabay.com/photos/office-sitting-room-executive-730681/

 

In an ideal world, every crowdfunding campaign turns into a success. Unfortunately, that’s not always realistic. Crowdfunding Rescue LLC can help in a lot of ways to save your crowdfunding campaigns though, especially when following a few fundamental steps designed specifically for success.

 

How can the steps be used in any type of business out there? The tips might be somewhat generic, but they can be altered enough for any type of idea.

Share the story the right way

Everyone likes a story in a crowdfunding campaign. In a lot of ways, crowdfunding is about cheering on the underdog trying to reach new heights. The more relatable a person can be, the better off their chances of finding backers.

Tell the story in multiple forms. Use video for a short and effective message to potential backers. Go into more detail by writing a story as well. Be confident, but also show vulnerabilities and reasons why crowdfunding is needed to make it a reality.

It doesn’t cost much money at all to tell a story effectively. Some backers are turned off by storytelling that seems a little too professionally done. This gives off a very corporate feeling, would you a lot of people are opposed to. Here is how you properly raise money and awareness online while being authentic.

Show creativity with rewards

It’s not required to offer rewards to all backers, but it certainly makes a lot of sense. For starters, these are the people who are showing trust in an idea. Why don’t they deserve something for giving up their money so early?

A good reward can also be great marketing as well. Think beyond just the product itself. It can be something tangible, or recognition that so many backers will appreciate.

Be realistic with funding goals

A lot of people come into a crowdfunding campaign with unrealistic expectations. If it’s a small business idea with low overhead, there’s no reason to dream about thousands and thousands of dollars. Not only is it unrealistic, but it’s not needed to have success.

Setting realistic goals make it more attainable, and keeps everything on a budget. If a campaign exceeds expectations, that’s totally fine. Just don’t expect it to go viral and be amazing, because that’s the exception more than the rule.

Be open to change

This is probably the toughest thing to keep in mind when launching a new crowdfunding campaign. No matter how much a person feels like they have everything figured out, that might not exactly be the case. There is some quality feedback that backers and potential backers can provide.

Don’t be afraid to make changes after the fact. It might turn out for the better. Don’t do anything too drastic without thinking about it first, but at least be open to changes. People who are completely resistant to change often find themselves struggling if even the slightest thing goes wrong. Don’t be that person that has a pretty good idea, but is afraid to make it a great idea because they didn’t think of it first.