If you are up to date with fashion brands, read magazines, or are active on social media, then you’ve likely noticed a shift in the way models look. Gone are the days of strictly thin models gracing our websites and products, and in comes an era of women of all shapes and sizes taking the world – and our brands – by storm.
For JJ’s House, this is a fact to be celebrated and encouraged, something they’ve been encouraging and celebrating for years, and will continue to support. At JJ’s House, they celebrate people of all shapes and sizes – from petite to plus-size, they believe that everyone is beautiful, and they plan to continue making dresses and styles that cater to everyone’s particular needs! This is especially true for the prom dresses 2019 – they proudly offer a huge collection of plus size prom dresses.
So, why are brands suddenly beginning to celebrate models of all shapes and sizes? We’ve laid out a few reasons that we believe this trend is finally coming into fashion! Overall, this is a welcomed shift in the fashion industry that should be fully supported.
Beauty Standards Are No Longer Being Defined by Dated Criteria
At this point in history, we’re all a part of a cultural shift. No longer is beauty defined by a number on a scale, but rather by people who are happy and healthy, living their best lives. Skin and bones don’t equate to model-status anymore, simple beauty and health are beginning to take over, and it’s changing antiquated beauty standards everywhere. This shift in our culture is being reflected in the way marketing and advertising are changing, too, which is one of the reasons that plus size models are becoming a much-welcomed staple in fashion brands and the fashion industry overall.
Body Positive is Sexy!
We discussed that change or shift in our culture earlier, and with that comes this simple idea: body positive is sexy. Gone are the days of shaming a person for not looking a certain way, instead, we’ve ushered in a new era where kindness and positivity are leading the fashion industry. This body positivity movement is evident in most of the fashion brands, and based on the strong, positive reaction from consumers, it’s a trend that will continue.
They Service People of Every Shape and Size, so They Should Show it Off
Like with JJ’s House, plenty of fashion brands out there are already making plus size garments and articles of clothing for their audience base. Because this is already something they offer, they recognize that a portion of their market buys these sizes – why wouldn’t they have a plus size model show off their dresses or other articles of clothing? This is a logical choice more than a choice based on body positivity or shifting culture trends. Because they already serve this client base by creating these clothes, they might as well continue to service this client base by offering them models with similar measurements to show them how things will fit.