Social media marketers are expected to juggle multiple social profiles. In addition, they are expected to keep these accounts up to date with fresh posts as well as innovative content. It’s tough.
Your social media followers are always hungry for new content. As such, as a social media manager you’re expected to deliver the content that the demand on a consistent basis. Your target market looks to your brand in order to provide quality content. However, it can definitely be challenging to come up with new as well as engaging social media content on a regular basis.
You need to take social media seriously
A total of 78% of companies have teams who are devoted to managing their social media. Five years ago, this was 67%. This shows us that, increasingly, businesses are acknowledging the power of social media in attracting and engaging customers. The bad news is that 83% of customers have stated that they’ve had negative encounters with social media marketing.
As a company owner, it’s evident that making use of social media marketing – to your advantage – is critical. However, you need to know how to maximise the effect of your social media marketing campaigns. You need to know what your social media marketing goals should be as well as how to achieve these.
Brands need to have many social media ideas in reserve
Social media has profoundly altered the manner in which communication functions between companies as well as their customers. This essentially creates a public forum for communication between the business and all of its clients. Communication between businesses as well as their customers is now a two-way street and it’s necessary to keep the flow of communication constant. This requirement necessitates brands keeping ideas for social media posts in reserve as this enables customers to engage with their favourite brands in entirely new manners.
The term ‘social media engagement’ refers to a measurement of how efficiently a business is establishing interactions with its customers by using social media. Social media engagement can be measured in a number of ways:
- Likes,
- Mentions,
- Shares,
- Views,
- Comments, and
- Subscriptions.
Social media engagement correlates with the number of people who are creating a relationship with the brand. Strategies in the social media realm reflect the truth that customers must promote to customers where they are. According to statistics 30% of all time spent online is now allotted to social media communication. The average individual spends just under two hours per day on social media. Thus, social media engagement is essential in order to make sure that your brand is capturing enough attention.
Create a Series
If you want to make your social feed having the feeling of an event as opposed to a laundry list of random posts start a series where you have the chance to interact with your fans as well as followers on a regular basis.
Communicating with followers using Twitter is painless because it only requires a branded hashtag in order to get started. By scheduling these sessions regularly, followers can have their voices heard while they also engage with your brand.
Asking for your followers’ opinions shows that you care about them and this also assist you with tapping into your audience’s pains as well as concerns. If you’re struggling with “showing up” on the social feeds of your followers, a regular series is a good starting point.
Run a Contest or Giveaway
Individuals are unable to resist the power of the word “free.” This means that running the sporadic contest is one of the most social media ideas that has the most impact when it comes to potential engagement from followers.
The stats prove it: 91% of Instagram posts that have more than 1 000 likes or comments are related to a contest. Meanwhile, accounts which run contests regularly are noted to grow 70% faster as opposed to those which don’t.
Social media marketing can be extremely valuable in your overall digital marketing campaigns. In addition, it can make a big difference in lead generation, brand awareness as well as sales. Keep these thoughts in mind when you’re planning your next campaign!
