Business technology is constantly changing, and it takes a constant effort to stay up with the trends. The internet is a prevalent part of today’s culture, and it’s clear that your business needs a well-built website to keep up with the times.
Your business website can pull a lot of weight for your operation if you work to create a place where web users want to be. Take a moment now to delve into the importance of a well-built business website in 2019, and get to work on upgrading your pages today.
Your website should draw interest
It seems like a given, but web users really have no patience for the mundane. Your website has got to catch the attention of passing users within the first ten seconds of their arrival, or they’re likely to move on to the next best destination.
Make sure your homepage puts your best foot forward. Offer a mind-catching headline as soon as users land on your page. Add two to three primary calls to action to urge people to engage with your business.
Make it a place for communication
Your business website should encourage web users to communicate with your business. If they have questions, comments, suggestions, etc, then it should be easy for people to share those things.
Start by building a “Contact Us” page on your site. Your contact page should be simple, and it should offer more than one way for users to communicate with your business. This express freight contact page is a perfect example of where you should head with your own design.
Learn to create conversions
Design your website in such a way that it funnels web users into conversions. Your website is there to help boost sales, so don’t lose sight of your foundational goal along the way.
Delve into the design elements that will help you create a productive conversion funnel, and apply the knowledge you uncover as you plan out your website pages. Build a website that is a pivotal part of your sales totals.
Add social media to your strategy
Social media is always a crucial element of any web content you create, and your website is certainly no exception. Add social media sharing icons in thoughtful locations as you design your website, and make it easy for users to help spread the word about your operation.
Present a mobile-friendly hotspot
Today’s internet is flooded with mobile users. Design a website that is mobile-ready, so there are no limitations to the functionality of your pages. Make the display versatile and the buttons large, so the size of a mobile screen won’t be an issue for users.
