If used wisely, social media could be a powerful tool that can help create enormous benefits for a sports club or organization. It can be used to an informative or promotional end, and completely change the picture the fan base has about a club or a sports personality.
Moreover, social media can greatly affect the return on investment (ROI) in sports, as we have already seen in some popular examples in the world of sports, listed in the infographic below by Betting Sites.
For example, by using Facebook, the NBA champions Golden State Warriors had an 89 time bigger ROI compared to before focusing on this social media outlet. The organization managed to change its public image and create one that is more appealing to the average fan. The result was that it became more attractive and could make more sales.
In the world of soccer, the most popular European clubs such as Real Madrid and Barcelona have more than 100 million followers each on social media. Interestingly, the infographic below shows that the average revenue per one social media follower for soccer clubs is €10. You can do the math yourself – this is a huge boost for the clubs’ annual budget.
However, this gold mine is not reserved just for the greatest sports stars and the most legendary clubs. Underdogs can do the same if they follow the right set of rules.
For instance, the Texas Christian University’s volleyball team experienced a 40% increase in profits after it started using social media platforms. In addition, after just seven weeks of activity on social media, the team managed to increase game attendance by a whopping 24%.
Thus, social media seems to be a pot of gold available to everyone. All you need to do is reach for it and draw handfuls in revenue. If these facts sparked your interest, read the rest of the incredible data in the infographic below.