As the owner of a small business, you have lot to handle. Aside from running your business, managing inventory, and keeping customers happy, you need to stay on top of your website to make sure it looks good and provides visitors with valuable information. If you think your website is not getting enough traffic, making certain changes could improve the way the site looks and help you keep traffic flowing all day and night.
Create a Frequently Asked Questions Section
If you do not already have an FAQ section on your website, you should create one that consists of all the important questions the consumers commonly ask you before they decide to purchase something directly from the site. It is important to create the FAQ section for several reasons. It answers a lot of the questions people have so that you do not need to constantly respond to the same questions all the time, but it is also a way for you to optimize the content.
After doing some keyword research, you probably already know what keywords you should use in your site’s content. While you can add some of those keywords to blog posts and even product descriptions, you may be able to fit a few of those keywords into the questions and answers, ultimately increasing visibility of your site on search engines.
Choose a Modern and Simple Design
Some small business owners fail to realize that keeping things modern and simple is the way to go. If you are using too many colors, designs, and images all throughout your site, it is going to take much longer to load and it is going to take away from the content you are posting. If you want to keep traffic on your site for a longer period, you should choose a simple design. Small business websites with modern, crisp, and fresh designs tend to look a lot more professional to viewers.
Use Authentic Images
The use of authentic images on your site is more important than you have probably realized during the design process. While stock photos are available and are often an affordable way to add some images to a site when you do not have images of your own to upload, they are not going to resonate as well with the consumers. If you are trying to get them interested in something you sell, you need to add authentic images to your website. You should include photos that have been taken with a high-resolution camera. It is a great idea to include people in these images because consumers often become more interested in a product when they see someone else with it in a photo. Having the right images on your website will leave much more of an impact on those who happen to visit your site.
Link to Authoritative Websites
Always make sure to include a few links to authoritative websites within your content. If you are stating facts or providing statistics, you should be able to back those facts and statistics up by linking to credible sources. When you link to credible sources, website visitors feel more confident in what they are reading because they see you have backed up the stuff that you are saying rather than just providing random information that may be inaccurate. Aside from making readers trust you a bit more, it could help you improve you with your search engine optimization strategy.
If you run a small business and have a website that is not performing well, you should make some changes to improve the way it looks. Consider creating an information FAQ section, choose a modern and simple design, use authentic images you have taken, and always link to authoritative sites to improve the credibility of your content.
