There are thousands of blogs on the internet with the intent to monetize, but most, unfortunately, fail to do so. After some fruitless attempts, a lot of content writers or blog owners would even give up and abandon the site altogether.
However, knowing some of the most common pitfalls of any daunting task is always helpful, and might save a lot of troubles, time, and energy. Learning from the mistakes of others takes you one step closer to success. So, if you are a blogger or would like to be one, here are some must-avoid mistakes when trying to monetize a blog:
Producing Mediocre Blog Content
In many cases, the blog’s content reflects the quality of the product or service offered (or promoted). You cannot expect your customers to buy your product or believe in your service if they read low-quality, low-value, rehashed information. Make sure your content is cutting-edge, original, informative and engaging.
Not Knowing Your Audience
Do you know what your readers are looking for? Do you know what they want? Have you done your research? If you are clueless about these things, you’ll end up posting random blog posts completely unrelated to your perceived branding, which naturally might affect the amount of traffic and conversions you’ll generate in the long-run. This will probably leave your readers confused and frustrated, and you can’t blame them if they click away from your site before they even finish reading.
Failing to Engage with Them
Being distant and disengaged is one of the most severe mistakes any salesperson can ever commit. And it’s the same case with selling through content.
Get your reader’s attention; build your connection. Add a personal touch, give your own voice (and opinion if needed) to your content and engage your audience. Make them feel that you are right in front of them, that you know just exactly what they need, and you are the right person to provide it to them.
Not Focusing on Your Monetizing Strategy
There are multiple ways to monetize a blog. Being familiar with them is fine and dandy, but some bloggers have this habit of doing too much trial and error, not sticking to one or very few successful strategies or vehicles, and ends up wasting a lot of valuable resources, time, and energy.
As a blog or site owners, you need to concentrate on those that work for you. For example, you can add banner advertisements of different products or services related to your blog’s niche. Keep in mind not to overdo it as you might turn-off your readers instead.
Thinking You Can Do It Alone
When it comes to growing any business, no man is an island.
After you’ve covered all your bases, grown your audience and things are starting to run more smoothly, you might want to consider getting some help. This could be in different forms:
- Getting a virtual assistant to manage your blog or content contributors to provide quality blog posts. Always keep in mind that you have to take care of your brand reputation as well.
- Finding mentors or getting professional assistance from other marketers to help you promote your site or monetize your blog. Always get reliable promotional services or sources, like the BannerBit marketplace for your banner ads, for example.
There are other common mistakes that you may come across with. But if you’ll address the concerns mentioned above, that would have solved most other hurdles. Be familiar with the different facets of these weaknesses, deal with them, and you’ll surely be on the road to success.
To read more on topics like this, check out the business category.