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How to Effectively Convert Your Email Subscribers List

By Thomas on February 12, 2019

Although the internet is full of methods on how to build a big subscribers list, the toughest part follows after you’ve managed to do that. Effective advertising through newsletters is tough to do, and most of the businesses selling products or services online don’t manage to do it on a constant basis.

Since email marketing conversion puts so many issues, in this article, we’ll try to help you with three effective ways to increase the conversion rate when promoting to your email subscribers list.

Use CTA

The majority of the people read the emails you send, but still, just a few go to your website or landing page? You should develop a Call-to-Action (CTA) strategy.

In order to make it work, your message must be clear as water and encourage the reader to make the next step: “Grab X Now,” “Activate your X-day free trial today!,” ”Start Your Journey Toward X,” are just three good examples on how you can persuade a higher number of people to check what you offer.

You could also make a lot of testing, by designing several options for CTA and then see which one of them works best for you.

Segment your list

Sending the same newsletters for your entire audience might not produce satisfying results since different people must be treated differently. It is up to you to make sure that you collect more data about each person right when he decides to subscribe to your email list.

Segmentation plays a major key since it allows you to interact with different types of people (based on gender, age, location, etc.) and thus you can create personalized offers for each one of them or each group of subscribers. Not all your subscribers will buy all of your products, so the trick here is to figure out what are the best products or services for each particular segment and then design personalized newsletters, with highly effective Call-to-Action phrases.

Sell to people who had already bought from you

Pause for a second and think about this for a moment. What’s the most likely scenario?

  • Selling to someone who had already bought from you in the past;
  • Or selling to someone who hadn’t yet.

As you can already guess, the first scenario seems to be the most likely one. Since you’ve managed to convince someone to buy from you in the past, that means what you are doing relates to him/her in a meaningful way. As part of the segmentation process we’ve mentioned above, you should also create a separate list with the customers you had in the past, and promote products relevant to them which they haven’t bought previously. This kind of an advertising process is very meticulous, and companies like ClickBank.com or Clicksdealer.com have managed to succeed because they’ve understood that from an early phase, and made the right adjustments.

Designing email advertising campaigns with products or services that complement the ones you’ve already sold is another effective strategy to increase your sales via email.

3 Digital Credits That Are Taking India By Storm

By Thomas on February 12, 2019

Getting a credit card can be hard for some, depending on their circumstances. What’s more, in India, credit cards have not gained as much traction as was expected due to the obstacles of long applications and credit score-related issues. To help circumvent this, there’s been a rise in “buy now, pay later” methods that are allowing people to get their loans while bypassing the usual hassles that come with applying for credit cards or loans.

The rise of the “buy now, pay later” digital loan companies have been assisted by their smart use of technology. With hundreds of millions of mobile and online users in India, by making their businesses internet and mobile-friendly, it’s easy for companies to reach people and for the people to get their loans. Let’s take a look at three Digital Credit companies that are on the rise in India!

ePayLater

Lauded as India’s 1st Digital Credit Card, you can Shop Now, Pay Later with ePayLater instead of needing to worry about applying and qualifying for a physical credit card. By utilizing UPI as a payment method, you can basically buy from your favourite merchants and pay with it. And what’s more, like a credit card, you can even get cash back and reward points on purchases you make with ePayLater. Why need a credit card when you can have a mobile-friendly payment method that works just like one?

Quiklo

Quiklo is a unique one in that it focused on students. Before, getting student loans was not only tortuously inconvenient, but it was also hard to actually get the loans. What’s more, those that got the loans struggled with paying them back. So Quiklo thought up of a new way to ensure that their loans were going to the right students: They look at your school marks. If you’re a good student and you can prove that you are excellent at your studies, Quiklo will use it as a way to help determine if you qualify for a gadget loan.

ZestMoney

Utilizing EMI as their payment method, ZestMoney is another powerful way of paying for your things through your favourite online merchants. ZestMoney is known for its very high approval rates and zero pre-closure charges. And it is easy to apply. The least that they require is two of these three basic documents of identification: Your PAN card, Driving License, passport photo ID, 3-months of bank statements, or your Aadhaar card.

Conclusion

Getting credit or loans doesn’t have to be difficult any longer. Now, it is possible to get credit digitally, and it’s not that hard to get it either. With the rise of these digital “buy now, pay later” forms of payment, it’s likely that more will arise, and it will become even more widespread.

Remember that these are still credit loans and that they must be paid off. So long as you remain watchful of your usage and your payments, you can enjoy these digital credit methods just as much as you would a physical credit card or a traditional loan. The march of technology will continue to make things more convenient, such as with these, so be prepared!

To read more on topics like this, check out the business category.

Why You Should Design Your Own Team Uniforms For The Workplace

By Thomas on February 5, 2019

If you’re in the process of choosing new team uniforms for your workplace, you may be interested checking out NNT Customised and continuing reading in order to discover why you should try designing your team uniforms yourself!

Why you should design your own team uniforms for the workplace:

1. So that you’ll be able to design uniforms that are practical for your employee’s roles

One reason why it’s a great idea to invest a bit of time into designing custom uniforms for your employees is that you’ll be able to choose individual pieces of clothing for your employees’ uniforms which will suit your employee’s roles.

As an example, if your team members work in customer service you may want to choose polo shirts for your team members uniform. Whilst if your team members attend client meetings on a regular basis, you may want to opt for tidy button shirts, for your team uniforms.

2. Your team members will be easily identifiable

Another reason why it’s a great idea to design team uniforms for your workplace is so that your team members will be easily recognizable. Which is great as visitors to your workplace such as clients and customers will be able to instantly identify all of your team members. Which is particularly handy if your team works in retail or provides a particular set of services.

3. You’ll be able to design uniforms which incorporate your team member’s input

Instead of simply selecting generic items for your team’s uniforms, it’s a great idea to talk to your team members to see what type of pieces they would like incorporated into your team uniform. As your team members are the individuals who will wear your team uniforms on a daily basis and who should have input into the team uniforms which you choose.

As an example, your team members may be able to tell you what types of fabrics they think your team uniforms should be made out of.

4. You’ll able to personalize your team member’s uniforms

How can you personalize your team member’s uniforms? One simple way to personalize your team member’s uniforms is to get your company’s name or your team member’s names embroidered on to the front of your team member’s uniforms.

5. You can choose pieces for your team member’s uniforms in your company’s colors

Another reason to design your team’s uniforms is so that you can choose specific colors for each piece of your team’s uniform. As an example, if your company’s official color is blue, you may want to select the exact shade of blue featured in your company’s logo for your team’s uniforms. Which will help your customers or clients identify your team members with your business.

6. You’ll boost your team’s moral

Another reason why you may want to spend some time designing uniforms for your workplace is that you’ll boost your team’s moral. As most individuals will be proud to wear a stylish, well-designed team uniform.

So if you’re keen on the idea of designing your team’s uniforms, it’s well worth going ahead and designing your team’s uniforms from scratch!

To read more on topics like this, check out the business category.

Why Start-Ups Should Consider A Coworking Space In Singapore

By Thomas on February 1, 2019

While coworking has developed into more than a fad in Southeast Asia, when paired with the thriving tech scene in Singapore, it is a recipe for success. The fact that the coworking environment is fertile for businesses it only makes sense start-ups would get their start there. Coworking in Singapore brings a different dynamic to business simply because spaces in the city-state have evolved to encompass a lot.

With a coworking space in Singapore, professionals are realising that these enclaves can also provide them with bespoke solutions to meet their office needs. In fact, the coworking space is not about just saving businesses money on their overhead. They have real value in a business climate that is fuelling up to help fledgeling businesses establish themselves in the business community.

Continue reading to learn exactly why Singapore start-ups should consider the coworking space.

Downsizing For A Purpose

One of the central reasons that start-ups should consider the coworking space as an alternative to office space has to do with the fact that Singapore is rapidly becoming connected to other countries in the region, and this can make for business opportunities for all businesses. However, a lease that ties up your funds at the month can interfere with any investment opportunities. Moreover, start-ups typically have little funding in the beginning, and the coworking space can allow businesses to reduce their monthly overhead simply by sharing space.

Making Continental Connections

Working in a shared space such as the coworking office exposes you to meeting people from areas around the world and region. In one office, you can happen to be working with people from various industries, professionals who can potentially plug your business into contacts in Singapore and those within the Asia-Pacific market. Because the coworking space promotes community and start-ups are in need of making valuable connections, the coworking space is the best place for businesses to establish relationships in the business community.

Finding A Pathway Into Other Markets

While the country has always been treasured for its beauty, it is also seen as a gateway location into much of the Asia market. Professionals looking to launch a venture in the country could not have chosen a better location. Start-ups can get plugged into a community that can help them leverage their location in one of Southeast Asia’s most dynamic economies. Ultimately, the country is located in one of the most strategic places in the continent and can be a platform for establishing a business in other locations.

Benefitting From Its Flexible Terms

Start-ups definitely benefit from the plan’s flexible terms. Start-ups are really vulnerable in the beginning, and so committing a business to a lengthy lease might not be the best move for your business, and not just for budget reasons either. For one, being able to get out of a conventional lease can be a nightmare unless you are knowledgeable in commercial real estate law in Singapore. For foreign interests, obtaining flexible office space can be very difficult. However, the coworking space’s short-term leases do not commit these fledgeling businesses to a protracted lease. This allows your business the freedom to move about with ease without the excessive overhead, and more importantly, without being tied to a lease that can limit your ability to move on if necessary.

Starting Small On A Big Platform

The platform for start-ups to establish themselves in Singapore has already been established. The country continues to be fertile ground for establishing a business, and in this incarnation, start-ups have so much to gain from working in shared space that provides a community. With a gateway into other parts of the Asia-Pacific market, businesses should not hesitate to use the coworking space as a tool.

Ali Habib Mayar Shares 6 Tips Every Small Business Owner Should Use To Save Money

By Thomas on January 29, 2019

Owning a small business can be exciting, but tough on the wallet and your bank account at times. Those just starting out are usually more focused than ever on spending as little as possible so everything can be reinvestment back into the business. It’s once you get comfortable with running your business where revenue and profit is predictable is when you often need to put in place a plan to consider the future.

Ali Habib Mayar knows this all too well as a small business owner himself. As the current CEO of Platinum Rapid Funding Group, he is constantly making decisions to put the company in the best position possible.

Platinum Rapid Funding Group not only makes decisions as a growing business, but they help small businesses as well pave the road ahead.

They provide merchant cash advances, which business owners use to support their businesses without having to wait for longer, more drawn out options often through traditional banks.Most small businesses generating revenue or obtaining necessary funds want to make sure they spend their money wisely.

That is why he recently shared a list of 6 tips every small business owner can use. Each tip should help a business owner make the most out of their working capital or a merchant cash advance they’ve recently received.

  • Automate as Much as Possible

There are so many inexpensive and convenient tools available to small businesses. Having things done by a service saves small businesses time, money, and energy. One website we suggest in particular is https://ifttt.com/.

  • Ditch the Brick and Mortar

Growing up, most entrepreneurs probably dreamt of having a beautiful storefront for their small business. Times have changed, especially in certain sectors of the business world. It actually might be beneficial for some to completely ditch the brick and mortar, opting for a virtual storefront instead.

If brick and mortar overhead is holding you down, consider using https://www.shopify.com/ to get your business completely online and less reliant on foot traffic to ensure your success.

  • Evaluate Hours of Operation

Every hour of operation costs money, so it is important for a small business to take a hard look at everything and see what hours work best. From labor hours to electricity, those bills can add up even by being open an hour or two longer than needed.

This is something restaurants in particular really need to take a hard look at. Middle of the day hours can be dead at times, so closing after the lunch rush until dinner could save money. Skipping a day could also be an option (most restaurants who do this prefer being closed on Mondays).

  • Consider Outsourcing

This is another beautiful thing about technology and the world we live in today. Outsourcing is an affordable option for small business owners who need projects finished without having to make full-time or even part-time hires.

Outsourcing tech or writing are some examples of jobs that can be outsourced. If you’re having a hard time finding someone to complete a project see whether or not it can be outsourced.

Consider using websites like https://www.freelancer.com/ or https://www.upwork.com to outsource.

  • Shop Used Equipment, Not New

Whether it be Facebook Marketplace, OfferUp, Craigslist, LetGo or other local selling websites, finding exactly what is needed, used, is actually pretty easy.

A person might need to be a little patient, or get something that isn’t exactly what they wanted, but saving hundreds if not thousands of dollars over time can help the bottom line in the end.

For office equipment, this should be a no brainer. If you’re just starting out there shouldn’t a reason to by new desks, new chairs, and brand new office equipment when you can find incredible deals local on used equipment in great condition.

  • Analyze Advertisement Spending

It can be pretty easy to get caught up into spending a lot of money on advertising. Try to limit spending at first, at least until a proven method works. If something isn’t converting, don’t keep pouring money into it. Local businesses who have relied on print advertising who are no longer seeing the return on investment they did in the past should consider using Facebook, Instagram, Google AdWords, or even do their own email marketing promotions to reach new prospects and existing customers.

For more tips from Ali Habib Mayar, be sure to follow him on his website, www.alihabibmayar.com and check out his company’s website, www.platinumrapidfunding.com.

 

3 Important Things To Look For in a Comprehensive Life Insurance Policy

By Thomas on January 29, 2019

When you are young and fit, thinking about your eventual demise and the financial security of your family may seem unnecessary or even morbid, but this is the best time to start considering comprehensive life insurance policies.

Delving into the world of life insurance can be a confusing and convoluted experience. The language and specifics concerning life insurance can be especially daunting if you’re unfamiliar with health insurance, which is why it’s important to do your research first before deciding on what life insurance plans will work for you and your family.

The reasons you have for deciding to purchase life insurance policies for you and your family may vary, but no matter what life event has triggered your decision to buy life insurance, you will know that you are providing financial assistance for your family in the event that anything happens to you.

When you’re choosing comprehensive life insurance plans, you’ll want to keep in mind the following three things to look for in a comprehensive life insurance policy to make sure your family’s future is secure.

Consider what your premiums give you

If you’re unfamiliar with insurance and are just looking to tick a box, you may be drawn to the cheapest, lowest premium that you can find. However, the lowest premium plan may not work best for your family. While competitive pricing is important, cheapest doesn’t always mean best. Many plans with low premiums may be restrictive in how payments are given after death, and what is actually covered. For example, plans with very cheap premiums often don’t cover you against major illnesses if there’s a family history. They also won’t give you more if the death is accidental, and the amount of payout your family receives might not be enough for them. Ideally, a life insurance plan should payout fifteen to twenty times your annual income (with accidental deaths often paying double that).

Look into the life insurance company’s financial health

When you’re buying a life insurance plan you have to consider not just the cost of the insurance plan payout or the premiums involved, but also the overall financial health of the company providing the policy. There are independent agencies that rate insurance companies based on their financial strength and their ability to meet the demands of their current purchased policies and to fulfill their contractual obligations. Each agency has their own rating system, but it will help give you a better idea of the company’s ability to fulfill their demands.

Conversion options and privileges

Before you buy any life insurance plans, learn as much as you can about the company’s conversion options and privileges. Many young families purchase term policies, which means that the plan is offered at a certain price for a set period of time. This is appealing to young people since the plans are often cheaper, but these are temporary plans. This is when a conversion plan comes into play. Conversion plans allow you to change your term plan into a permanent plan, which will give you the security needed for you and your family as you age.

To read more on topics like this, check out the business category.

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I’m Thomas Stevens, a financial advisor who has a love for SEO. Anything numbers related excited me, so I started blogging about finances and budgeting. I also help others blog about finance – it’s always good to have a niche! Read More…

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I’m Thomas Stevens, a financial advisor who has a love for SEO.

Anything numbers related excited me, so I started blogging about finances and budgeting. I also help others blog about finance – it’s always good to have a niche!

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